The problem
Godfreys is Australia’s vacuum and cleaning specialist (93+ years): Wertheim stick vacs, bagged machines, robots, and floor washers — and the bags, HEPA filters, rods, and chargers that keep them running. A fashion theme hides the part that fits the machine the customer already owns.
- Wertheim machines (Evolution, 7 Series, robots, floor washers)
- Spare parts: bags, filters, rods, chargers, powerheads
- Shoppers buying a $799 vac and a $10 crevice tool in one catalog
- Parts must match the model — not a generic accessories dump
What we built
The Shopify storefront for godfreys.com.au: machines merchandised next to model-specific bags, filters, and spare parts, with spec-led product pages for a specialist catalog.
- Wertheim machines and model-matched spare parts
- Bags, filters, rods, and chargers findable by series
- Australian specialist catalog on Shopify
The result
godfreys.com.au is live on Shopify as a vacuum specialist store — machines and the parts that fit them, not a lifestyle grid.
Vacuum specialist store live