The problem
Matrikar sells made-to-order leather car mats, seat covers, and trunk mats, laser-cut to a specific make, model, year, and trim — not a universal tray. If fitment is not confirmed on the store, the shopper either bounces or orders the wrong set. Each set is built to order (about 11 days), so a wrong SKU is expensive.
- Made-to-order — not pulled off a shelf (about 11 days to build)
- Fitment by make, model, year, and trim
- Car mats, seat covers, and trunk mats as separate products
- Wrong fit is a remake or a refund, not a cheap return
What we built
The Shopify storefront for matrikar.com: a fitment flow so shoppers pick the vehicle first, then see mats, seat covers, and trunk liners cut for that car — made-to-order, not a generic catalog.
- Make / model / year / trim before add-to-cart
- Leather mats, seat covers, and trunk mats on one catalog
- Made-to-order merchandising, not a universal SKU dump
The result
matrikar.com is live. Shoppers choose the vehicle, then buy leather that is cut for that floor pan.
Fitment-first store live